HEY, I'M ELENA!

OWNER (+EVERYTHING-ELSE-ER)

Luck of Tuck came to be when I was at my first 'big girl job' fresh out of college. I quickly realized Corporate America wasn't what my free-spirited self was passionate about... OK, and lets be honest, neither was leaving Tuck alone all day while I was working! I would spend hours at my desk, making vision boards, dreaming of what life would be like if I took a leap and created a business that was both true to my passions, and allowed me to live out my purpose. It didn't take long for me to recognize that dogs, creating and adventuring are my passions + connecting, spreading light and giving back is my purpose! From there, with the help of Tuck, we created Luck of Tuck, a dog adventure gear brand that gives back! Each item in the shop is handmade by yours truly + each purchase goes towards pups in need. Thanks for being a part of my dream! Can't wait to see what you choose!